New products in chips segment

The Company “Sibirskiy Bereg” offers in the high season two new sorts of chips: chips “FAN” with the taste of spicy crab, and “Chipsony” with the taste of cream cheese.

The crab taste became very popular in chips segment in last years. The sales market share of this product makes about 8 % according to the information of the company. In addition to the fact, the customer's behavior is always loyal to new products appearing in the market. These two factors became determinant to offer a new taste to chips fans.

“Chipsony” with the taste of cream cheese is a tasty and light way to still hunger, as they are not expensive and are always on tap. Cream cheese has become a leader among snacks long time ago, this sort of taste is very popular by customers.

These new products in the segments are called to keep customer's interest to brand of the Company in whole and finally to increase the share of the company in chips market.

April 29, 2009